Privacy policy

Last updated: June 24, 2025

Pawfect Living operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pawfect Living is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

WHAT PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device.

As you browse the Site, we also collect information about:

The individual web pages or products you view
What websites or search terms referred you to the Site
How you interact with the Site

We refer to this automatically collected data as Device Information.

We collect Device Information using technologies such as:

Cookies – Data files placed on your device, often including a unique anonymous identifier.
Log files – Track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
Web beacons, tags, and pixels – Electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase, we collect information including:

Your name
Billing and shipping addresses
Payment details (including credit/debit card or UPI info)
Email address
Phone number

We refer to this as Order Information.
When we talk about Personal Information in this policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect to:

Fulfill any orders placed (processing payment, arranging shipping, and sending order confirmations/invoices)
Communicate with you
Screen orders for fraud or potential risk
Provide product updates, promotional offers, or brand-related content in line with your preferences
Offer services such as subscriptions or referral programs

We use Device Information to:

Screen for fraud and potential risk (especially via IP address)
Improve and optimize your experience on the Site

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to operate our services effectively, such as:

Shopify, our e-commerce platform. You can read how Shopify uses your information here: https://www.shopify.com/legal/privacy
Razorpay, our payment gateway partner. While we do not store sensitive payment data ourselves, it may be collected by Shopify or Razorpay to complete your transactions
Courier and logistics partners, to fulfill and deliver your orders

We may also share your information to comply with legal requirements (e.g., in response to subpoenas or law enforcement requests), or to protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide targeted ads or marketing communications we believe may interest you through platforms such as Facebook, Instagram, and Meta.

You can opt out of targeted advertising via:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous

CONSENT TO CONTACT

By using our services, you authorize Pawfect Living to contact you via phone, email, text message, or other communication channels to share updates, marketing offers, and product-related information. You waive the right to block such communications through DND or similar services.

We may also collect reviews, comments, and feedback from you. These are not considered confidential and may be used publicly for marketing or promotional purposes.